Pitch Side Advertising
As part of the clubhouse and grounds development, Chobham RFC have had aspirations to purchase and install a pitch barrier system for a number of years. Not only will this enhance the grounds and protect the pitches it will generate future income for the club to further improve the site and the rugby experience.
Funding the pitch barrier programme was a bit ‘Chicken and Egg’ as it is not feasible to recruit enough advertisers to fund the installation costs in the first year. Therefore we needed to pursue a mixed funding approach with part of the cost covered by advertisers and sponsors and part through club members via interest free debentures, repayable within 3 years. The club received £15k in membership loans and donations plus the £10k in advertising which made the development possible.